BUSINESS INFORMATION SECURITY IN CONDITIONS OF UNCERTAINTY: FORMING A PROTECTION MECHANISM

Abstract

In today's business environment, marked by global crises, sanctions, technological shifts and growing cyber threats, information security has become a critical factor for business resilience. Data leaks, cyberattacks and disruptions of information systems can lead to significant financial and reputational damage. This creates a need to develop an effective protection mechanism capable of adapting to rapidly changing conditions and ensuring business security at all levels. The article examines current issues of ensuring business information security in conditions of uncertainty caused by global economic, political and technological changes. A protection mechanism is proposed based on integration of modern technologies, management solutions and regulatory aspects that facilitate business operations in secure information environments. Special attention is paid to elements of business adaptation to dynamic threats and building a robust data protection system. The research results can be used to improve information security levels in organizations across various industries.