INNOVATIVE DIGITAL SOLUTIONS AS A FACTOR IN OPTIMIZING PUBLIC MANAGEMENT PROCESSES

Abstract

Contemporary challenges necessitate a transformation of public administration from traditional bureaucracy towards adaptive models of public management. The aim of this study is to elucidate and refine the implementation mechanism of public management in the Russian Federation, where innovative digital solutions act as a key optimization factor. The visualization of this mechanism and the analysis of modern threats confirm the need for its adaptation, with digitalization serving as a catalyst to ensure transparency, efficiency, and inclusiveness of governance. The article identifies the positive experience of using digital platforms, such as the Gosuslugi and the Unified Identification and Authentication System (ESIA), which have reduced administrative costs by 20-40 % and increased service accessibility for 70 % of the population. Based on a critical analysis of existing approaches and data updates, an improved mechanism for the digitalization of public management is developed. Particular attention is paid to the role of artificial intelligence in automating managerial tasks and the associated risks. The results of the work provide practical value for the further reform of the public administration system in line with new strategic priorities, including achieving technological sovereignty and implementing the state program "Data Economy and Digital Transformation of the State".