The article examines the development of the fitness industry in Russia from 2017 to 2024, including the impact of the COVID-19 pandemic and the subsequent market recovery. Key trends are examined, such as the growing popularity of recurring payments, the expansion of studio formats, and the digitalization of services. Special attention is given to the dynamics of market indicators, including revenue, attendance, and investment activity. The study provides an analysis of regional disparities and structural changes in the industry driven by economic factors and shifts in consumer behavior. Based on the findings, conclusions are drawn regarding the future prospects of the fitness market in Russia.
