In the context of growing geopolitical turbulence, the confectionery industry of the Russian Federation and the Donetsk People’s Republic is analyzed as a strategically important segment of the food market that requires systemic state support and innovative methods of strategic regulation. The study substantiates the relevance of geomarketing (the “place” component within the 5P marketing mix) as a tool for diagnosing market conditions, identifying consumer focus groups, and optimizing the activities of business entities. The article presents the results of product typification based on international classifications, an analysis of foreign trade flows, and the identification of key geosegments of the confectionery market. Statistical, graphical, and analytical methods were applied to forecast the main indicators of market development for 2024–2026. The research revealed heterogeneous trends in the performance of both Russian and regional enterprises, including confectionery companies of the Donetsk People’s Republic. These findings highlight the urgent need for comprehensive measures of state regulation to enhance competitiveness and ensure sectoral stability. An organizational mechanism for improving the functioning of the confectionery market of the Donetsk People’s Republic has been developed, together with strategic directions for its modernization. These include product quality enhancement, diversification of the product range, transition to non-price competition based on innovations, and broader application of geomarketing instruments. The results of the study provide practical recommendations for public authorities and enterprises aimed at strengthening competitiveness, expanding export potential, diversifying foreign markets, and ensuring national food security under conditions of geopolitical uncertainty.
