INSTRUMENTS OF STATE GOVERNANCE OF THE COMPETITIVENESS OF A TOURIST INDUSTRY OBJECT THROUGH ITS RESTRUCTURING
Authors
Vladimir Vitalievich Stroev
Автор
Olga Leonidovna Nekrasova
Автор
Tatyana Mikhailovna Rogulenko
Автор
Keywords:
туристическая индустрия,
государственное управление,
инструменты государственного управления,
реструктуризация,
национальный проект,
государственное регулирование,
конкурентоспособность
Abstract
This article examines the tourism industry's role in the global economy and its influence on national GDPs. It analyzes challenges requiring government regulation and support for sustainable development, such as combating the shadow economy, standardizing services, and improving infrastructure. Focusing on the Russian experience, which showcases growth and the success of the national project «Tourism and Hospitality Industry», the article emphasizes the need for diverse state governance tools to enhance the efficiency and competitiveness of tourism businesses. These tools encompass legal, financial, economic, marketing, infrastructural, analytical, and educational measures. The article proposes a three-dimensional matrix for restructuring hotel businesses based on competitiveness, strategic importance, and divisional profitability. It underscores the importance of expert assessment and an integrated approach to management for ensuring sustainable development and boosting the tourism industry's competitiveness.
