INTELLIGENT DIGITAL SERVICES FOR BUSINESS ANALYTICS

Abstract

Digitalization currently requires the introduction of innovations in all spheres of human activity, improving them and making them more effective. In modern conditions, intelligent data analysis services are becoming necessary, as they allow to modernize the processes of data management and analysis. It is artificial intelligence and its elements that make it possible to maintain the competitiveness of platforms and organizations that use them in the context of digitalization. Regularly growing data flows imply rapid adaptation to conditions and the ability to work with any number and different formats of information. New external factors also complicate strategic and analytical processes, which a hybrid information processing and data forecasting system can handle. The application that has already been implemented in practice confirms the need and the existing effectiveness of implementing AI in digital platforms.