This paper explores the impact of artificial intelligence (AI) on social media and its role in information manipulation. As AI algorithms increasingly curate content, they inadvertently facilitate the spread of misinformation, significantly influencing public perception and democratic processes. Notable case studies, including the 2016 U.S. presidential election and the Brexit referendum, illustrate how AI-driven platforms can create filter bubbles that reinforce biases and polarize user opinions. The paper emphasizes the ethical implications of these developments and discusses strategies to mitigate misinformation, including algorithmic transparency, robust fact-checking, and enhanced media literacy. The game plan of algorithm in impacting the formation of the social media advertisements have somehow misled the customers of the originality and the authenticity of the products. Thus, by understanding the interplay between AI, social media, and information integrity, stakeholders can work towards fostering a healthier digital environment that promotes informed public discourse.
